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In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Editorial posts from 2010 by an Ok Cupid founder in which and pay-dating were criticized for exploiting users and being "fundamentally broken" were removed from the Ok Cupid blog at the time of the acquisition.
On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.
Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.Rudder prefaces the experiment results by stating: "...A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited.